Makeup lovers prefer buying beauty items with value addition as it makes them satisfied with their spent money. Makeup boxes help make this value addition with a number of custom features. It becomes easy to attract customers using die-cutting scoring, perforation, foiling, embossing, and other such techniques. Cardboard and bux board materials support customization that helps get this packaging in desired sizes and designs. Similarly, businesses are free to print their desired design over these boxes to attract makeup lovers. Offset or digital printers provide print in premium quality and with lasting, engaging colours.
Variety in cosmetic items is more than any other genre of products. There are multiple options for even a single type of makeup item like lipsticks, face primers, or foundations. Therefore, there are several brands offering all such beauty items that increase competition. However, makeup boxes make it pretty much easier to highlight the brand presence and aware people of the brand values. Here are 10 ways to use these boxes for this purpose that are pretty effective.
Print makeup boxes with relevant imagery
Informing customers about the services you are offering requires some sort of communication. Custom makeup boxes are the best indoor communication channel. Opt for the imagery dedicated to the inside makeup items. For example, the display of shaded lips is best to make people know about the shade of the lipstick inside the box. It is a far better way than printing a lot of textual content and occupying every inch of the packaging surface. However, ensure to use high-resolution images for a catchy look. Moreover, choose images logically that do not lead buyers to confusion.
Centralize logo via embossing
A logo is the best way to define the vision and mission of a brand as it carries all such essential elements. Using such a logo over the cardboard boxes always benefits in winning the trust of customers. However, a way by which you can gain a maximum advantage is by making this logo a central point of attention. People would start knowing more about your brand because of this. You can centralize the logo using the embossing or debossing technique. People can feel an embossed logo as it looks like coming out of the box walls. Hence, people get attracted to it more and try to understand the message being conveyed through a logo.
Pay attention to design details.
Design is a fundamental factor to create differentiation among all makeup brands. However, this same design can benefit in multiple ways. Brands can use it to convey any desired message with a powerful impact. Some brands prefer keeping overall packaging simple. They avoid printing too much text or graphic images on it. However, you can still highlight inside products by indicating them in the design. Use animated images from the different parts of cosmetic items in the design. Blend these animation signs well with the design, and people will admire it for doing so much with design while preserving the simplicity.
Redirect to brand pages using QR code
Every cosmetic business owns social media pages nowadays to stay connected with the customers. They post informational content regarding their products on these pages regularly. A firm can use cosmetic boxes to redirect people toward these pages. It becomes possible by redirecting people toward these pages using a QR code. Display this QR code at a prominent position over the front or sidewall. Also, you can include tutorials or a link to a website for maximum advantage.
Show items through window panes
People should know what products look like that they are going to purchase. It often becomes the main reason because of which makeup lovers become hesitant to make purchases from a startup. Therefore, craft windows in the custom packaging you are using for makeup items to expose the products. People would become able to know the exact design, shade, or quality of products. The addition of a transparent window will also help consumers in reaching a purchase decision quickly.
Highlight catchy tag lines
Your brand might be looking to initiate the marketing campaigns on any occasional event. This marketing would become interesting and attention-grabbing by highlighting a tagline like “lowest price”. So, choose any such catchy tagline and display it over the custom makeup boxes under the brand name section. Similarly, you can display such a catchy tagline at the upper right or left corner of packaging to make it more tall and visible. Use some appealing bold fonts to make it more prominent over the packaging.
Reflect safety measures for recognition
People always get inspired by the extraordinary way of presenting items, and they appreciate it by making purchases. You can show the brand’s professionalism by focusing more on the safety of products. Use the sturdy cardboard boxes with an ultimate level of protection provided through the use of inserts and other ways. Use such luxury inserts that could also become a source of lifting product presentation. Moreover, use food-grade materials for food items to avoid contamination. All these safety measures taken will provide a quick recognition among the masses.
Prefer using sustainable manufacturing materials
There are some ways by which you can highlight the social responsibilities as well as brand values. The use of sustainable material rather than plastic is one such way to do so. Completely eliminate the use of plastic and other hazardous chemicals. Rather, use alternatives of wood pulp to avoid deforestation as well. Go for the options like cornstarch and seaweed to replace the traditional wood pulp obtained by cutting trees. Promoting sustainability will raise the brand image, and people will perceive a good message by creative business practices.
Choose mood-elevating colours
Colours are a way of communication, and most people strongly believe in the meanings of colours. They give higher importance to the specific colours while buying items at retail stores or any shopping point. Always choose soft and appealing colours for cosmetic boxes. Choose colours that are neither too harsh nor too pale. An appropriate selection will uplift the mood of buyers and represent the brand theme. You can add charm to products through a finicky colour selection in the packaging of cosmetic items.
Include a pair of handles to makeup boxes
Make people aware of the fact that you care about their comfort in every aspect. Include a pair of handles to custom packaging that carries cosmetic items in a varied quantity. This addition of handles will make it easy for people to carry these products. Moreover, a style added via handles addition will outclass the strategies of competitors. Choose soft handles like rope or fabric handles if customers are not comfortable with the cardboard handles.
Making people aware through the use of makeup boxes is a more cheap method than any other technique. Moreover, the connection and emotional attachment that these boxes create with customers are marvellous. People get attracted toward a creative solution like this customized packaging rather than a standard packaging solution from a local market.